Sneaker Con, widely known as The Greatest Sneaker Show on Earth, makes its foray into Southeast Asia. Sneaker Con SEA will debut at the Singapore Expo in April 2023, before making its way across the region for a wide variety of communities to experience the immersive world of sneakers and street culture.
Since its inception in 2009, Sneaker Con’s goal has always been to expand the sneaker community by designing a dedicated marketplace for sneakerheads to talk shop, show off their collections and make trades. Sneaker Con has since celebrated the love for rare designs, coveted drops, and grail-worthy releases by holding over 100 events in over 40 cities around the globe. With the inaugural Sneaker Con SEA taking place in Singapore, the high-octane event aims to attract sneakerheads from around Southeast Asia and bridge the gap between regional and global brands and designers.
“Every Sneaker Con has a different essence to it and serves a different purpose. We are focused on building the community and developing a culture in Southeast Asia. The first Sneaker Con SEA in Singapore is going to be the beginning of a Southeast Asian journey for us and the community out there. We are going to bring influencers, creators and most importantly the sneaker community together for this special occasion, and it’s going to be wild,” adds Alan Vinogradov, Sneaker Con co-founder.
“O4X, together with the Sneaker Con family and our supporting partners, is thrilled to bring Sneaker Con to not just Singapore, but Southeast Asia for the first time. We hope to connect people from all over the region through a familiar passion for sneakers and street culture, and at the same time, present the rich history of sneakers to a wider audience. We look forward to welcoming everyone at Sneaker Con SEA 2023,” shares Michele Lee, Managing Director, O4X.



Calling all sneakerheads and enthusiasts of street culture, rejoice as The Greatest Sneaker Show on Earth shuffles its way down to Singapore in 2023! The inaugural Sneaker Con Southeast Asia is set to draw sneakerheads from around the region, and with them their most coveted pairs of shoes for two full days of hype activities!
| More than 150 International Traders & Sneaker Collectors | More than 200 International and local Renowned Brands | Over 20,000 visitors expected over the weekend |
Sneaker Con SEA promises to be two full days of fun-filled activities for street culture aficionados. From getting a precious steal at the marketplace to trading for your dream pair of shoes in the trading pit, there is never a dull moment for not just devoted sneakerheads, but devotees of counterculture and fashion fanatics.


HIGHLIGHTS
Special Guest Appearance: Jeff Staple

Founder of his namesake brand STAPLE, Jeff Staple is a prominent figure on the global streetwear scene. The highly sought-after creative visionary makes his inaugural appearance at Sneaker Con SEA 2023. With accolades such as master of streetwear, entrepreneur of youth culture under his belt, be sure to catch the fashion ideologist.
20 Years of Street: SBTG and Limited Edt

Mark Ong, better known as Mr Sabotage celebrates 20 years of SBTG at Sneaker Con SEA 2023. SBTG has collaborated with renowned international brands including Nike, DC Shoes, New Balance, Puma, Asics, Reebok, New Era, Helinox, Medicom Bearbrick, G-Shock, Canon, Johnnie Walker, IWC, DBS Bank and many more.

Paying homage to local street culture, the savant of style, Mandeep Chopra, commemorates 20 years of shaping Singapore’s sneaker scene. Through numerous disruptive collaborations, Limited Edt elevated the allure of sneakers and raised the bar of creativity to uncharted levels. Celebrate 20 years of Mark and Mandeep’s vision to turn Singapore into a streetwear capital.
Special Collaboration: AGLXY

One of the juggernauts of Indonesia’s urban streetwear, Ageless Galaxy, better known as AGLXY, will be producing exclusive limited-edition merchandise for Sneaker Con SEA 2023. Much like Sneaker Con’s journey into Southeast Asia, AGLXY’s hallmark designs underline the exploratory aspect of street culture in foreign territory. Grab your commemorative merchandise at Sneaker Con SEA 2023. While stocks last!
Immersive experience brought to you by brands such as


Sneaker Con Southeast Asia AKA Sneaker Con SEA AKA The Greatest Sneaker Show on Earth
Date: 1 & 2 April 2023
Time: 11am – 8pm
Venue: Singapore Expo, Hall 5
Admission: Ticketed event (tickets go on sale 19 December)
Tickets now on sale at sea.sneakercon.com. Get them while they last!
For more information
Website: sea.sneakercon.com
Instagram: @sneakercon_sea
Image courtesy of Sneaker Con SEA & respective artist/brand.