Ahead of the FIFA World Cup 2026™, the most anticipated sporting event in the world, adidas unleashes its most competitive football boot campaign yet: a head-to-head showdown between two legendary speed machines designed for contrasting playing styles. The ‘Born For Goals’ campaign pits the Predator Elite against the F50 Elite, giving players the ultimate choice: Take Control or Cause Chaos.
THE CHOICE: CONTROL VS. CHAOS
Predator Elite – Take Control
Engineered for precision and dominance, the Predator Elite is crafted for cerebral players who visualise every move, execute with composure, and command the pitch with absolute control.
Key features include:
– Strikeframe – Lightweight full-length plate, with fang studs to increase traction and rotational agility, enabling ultimate goal scoring conditions
– Powerspine – Iconic Predator technology to enhance midfoot stability for stronger shots
– Nanostrike+ – Soft, feather-light mesh meets integrated rubber grips for ultimate
striking precision in both wet and dry conditions
– Primeknit – Comfortable and adaptable knit collar
– Fold-over Tongue – Iconic predator element, the fold-over tongue, used to create a smooth striking surface
The Predator Elite is for those with the confidence, vision, and precision to dominate every moment. When you’re in control, the outcome is certain. You decide when goals happen.
F50 Elite – Cause Chaos
Built for game-changers who thrive on instinct, the F50 Elite delivers speed, flair, and explosive creativity. Lightweight, flexible, and engineered for the visceral, unexpected
brilliance of fearless players.
Key features include:
– Fibertouch Upper – Lightweight construction at maximum speed without compromise
– Close-to-the-foot fit – enhanced agility and unpredictable movement
– Sprintframe 360 – optimised stability and traction for acceleration in all directions
– Springweb – enhanced control at high speeds for electrifying dribbling moments. Made for the unpredictable game-changers who flip the script and play with fearless speed
The F50 empowers you to play instinctively. Let chaos rule. If speed, flair, and explosive skill are your thing, the F50 is for you.
Step into the interactive ‘Predator vs. F50’ experience and discover which boot matches your playing style.
In-Store Retail Experience
Browse the full Predator and F50 collections with dedicated visual merchandising showcasing both boots. Experience the booth discovery zone, try-on stations, and interactive displaysacross all activation zones.
Digital Strike Zone
Step into the Digital Strike Zone at Weston Corporation at Queensway Shopping Centre L3 and put the Predator Elite and F50 Elite to the ultimate test. Choose your boot, try on your weapon, and test your skills in an interactive football screen and score goals to unlock exclusive rewards.
Boot Discovery
Take our interactive quiz-style challenge to determine whether you’re a Control commander or a Chaos creator. Discover which boot enhances your natural playstyle.
Note: The Boot Discovery service is available at both Weston Corporation branches at Queensway Shopping Centre and 313 Somerset.
AVAILABILITY & PRICING
Predator Elite ($319)
Available at:
– All Weston Corporation stores
– Online at weston.com.sg and adidas.com.sg/predator
– adidas Brand Centre Orchard
– adidas Bugis Junction
– adidas North Point
Receive a complimentary Predator Crib Infant when you purchase Predator Elite or Predator
Elite Foldover Tongue (excludes Junior models). This promotion is available at all Weston outlets and is limited to the first 100 redemptions.
Available at:
– Weston Corporation Queensway
– Weston Corporation VivoCity
– Weston Corporation 313
– Online at weston.com.sg and adidas.com.sg/f50
– adidas Brand Centre Orchard
– adidas Bugis Junction
– adidas North Point
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