BEHIND THE BRAND

BEHIND THE BRAND : SHOP WITH THE SISTERS : EP 11

In episode 11 of Behind the Brand, we interviewed the sister duo behind SWTS. This female-focused label began by selling preloved clothes during COVID lockdown and has since evolved into designing their own cut-and-sew collection. Can you tell us a little about the story behind “Shop With The Sisters” and how it all started? “ShopWithTheSisters”Continue reading “BEHIND THE BRAND : SHOP WITH THE SISTERS : EP 11”

BEHIND THE BRAND : MOON AND BEAM : EP 10

Our first encounter with Moon & Beam was at Sole Superior, where their aesthetic and visual merchandising stood out. They later became one of our vendors at the Hustlers Reunion and participated in the series of streetwear community meet-up, illustrating their active involvement and commitment to the local streetwear scene. What inspired the name “MoonContinue reading “BEHIND THE BRAND : MOON AND BEAM : EP 10”

: BEHIND THE BRAND : GOODNIGHT GANG

Skateboarding, Surfing & Custom Motorcycle culture and altogether you will have the Goodnight Gang. Founded by Hendra, an enthusiast for bikes and a skateboarder himself kickoff with a curation of apparels which suits these lifestyle. How have things been? Things are going well and smooth. What is Goodnight Gang all about? It’s a black andContinue reading “: BEHIND THE BRAND : GOODNIGHT GANG”

: BEHIND THE BRAND : VIBE OFFICIAL

Hidden away far from the typical central spots, up in the northern district, Vibe Official store is located somewhere in Jalan Pemimpin industrial area. Quiet surrounding with a cozy space accompanied with pretty minimal white space, massive line up of heats on the racks. We caught up with the man, Ismath Backer. – How didContinue reading “: BEHIND THE BRAND : VIBE OFFICIAL”

: BEHIND THE BRAND : BLUFF MFG. CO

If you had been followers of local cult brands, we are sure you have heard of DBL STD (Double Standard). Somewhere around August last year, the same creator had launched his newest project, Bluff Mfg. Co. We see more quirky graphic arts and photo prints on their t-shirts this time. Vibrant and more colourful with deeper interpretation.Continue reading “: BEHIND THE BRAND : BLUFF MFG. CO”

: BEHIND THE BRAND: THE SIXTH GRIND

We have seen a lot of skateboarding and surfing inspired apparels company out on the street but rarely a basketball theme streetwear except for Rokit One that we knew of. Influenced by the hoop sport, The Sixth Grind, run by siblings Benjamin & Samuel took a step higher to produce basketball-related garments with a splash of street-styleContinue reading “: BEHIND THE BRAND: THE SIXTH GRIND”

: BEHIND THE BRAND : PUNART BUTTER

Punart Butter is made out of three talented ladies that uses mostly Vans base shoes as their canvas for custom works. With variety of fabrics such as Indonesian Batik and Japanese Boro technique, a basic sneaker are turn into ‘Shoes contact before eye contact’. Can you give us a little introduction of PunArtButter? Just likeContinue reading “: BEHIND THE BRAND : PUNART BUTTER”

: BEHIND THE BRAND : BENGKEL 7

Leather had been discovered by man, thousands of years ago. It had been used as clothings and protections for one’s body. In this new age, leather goods are rather related to fashion. Handbags, shoes, watch straps and so on. Having an artisanal hand-made leather goods rather felt more worthy compared to industrial manufactured products. ProbablyContinue reading “: BEHIND THE BRAND : BENGKEL 7”

:BEHIND THE BRAND: GESEHO

The name GESEHO rings a bell if you’ve been following Singapore’s streetwear culture scene long enough. Their range of workwear products brings back the garage & customs subculture vibes. They had been featured in online sites like Hypebeast, Freshnessmag and Streething. We’re more than glad to have a chance to dig up some untold storiesContinue reading “:BEHIND THE BRAND: GESEHO”