Pharaoh’s Horses introduces its Summer 2026 collection, Summer Perpetual, with an exclusive launch event at its Singapore studio. The unveiling follows the collection’s successful debut at a pop-up presentation in Seoul, South Korea, marking the next chapter in its regional rollout and inviting guests to experience the collection in an intimate setting.
Perpetual Summer is a reflection of Founder and Creative Director, Feroze Mcleod’s lifelong appreciation for timeless menswear. His journey began with a passion for selvedge denim, vintage reproductions, and heritage workwear, which laid the foundation for his design philosophy.
INSPIRATION
Drawing inspiration from the intersection of premium denim culture and Hip-Hop, Feroze reinterprets the aesthetics that shaped his youth. A devoted admirer of Ralph Lauren, he channels the influence of the iconic 1990s Lo-Life subculture through nautical and regatta-inspired styling, blending classic Americana with contemporary sensibilities. Anchored by his interpretation of the quintessential work boot, the collection brings together heritage craftsmanship, utilitarian design, and personal nostalgia—offering a carefully curated expression of the influences that have defined Feroze’s creative journey.
LAUNCH DAY
The launch of Pharaoh’s Horses Perpetual Summer 2026 offers an intimate introduction to the brand’s latest collection, presented alongside a curated selection of archival pieces and exclusive launch-day offerings. Guests are invited to experience the collection firsthand through private fittings and immersive product discovery, with special pricing available throughout the event. The activation will also feature light refreshments, while every purchase will include a complimentary Pharaoh’s Horses tote bag and signature patches, available exclusively during the launch.
Conceived as an extension of the brand’s philosophy, the launch moves beyond the conventions of traditional retail to create a space for meaningful engagement. By bringing together craftsmanship, storytelling, and community in an intimate studio setting, Pharaoh’s Horses invites guests to connect with the collection at a slower, more considered pace—reflecting the enduring values that define the brand.
ACTIVATION
Date: 25th July 2026, Saturday
Time: 2.00pm – 8.00pm
Venue: Pharaoh’s Horses Studio, 4A Haji Ln, Singapore 189197
Please RSVP here if you’re attending.
Images by Pharaoh’s Horses.
By Ann Li.
suavecartelmedia.com 