New Era returns to VivoCity with a refreshed retail concept, unveiling a space that houses its full spectrum of signature headwear. The reopening is anchored by two key in-store experiences, alongside a slate of launch exclusives and added retail perks designed to elevate the shopping experience.
The Re:Cap Programme: Repurposing Used New Era Caps into One-of-a-Kind Pieces
- New Era’s first cap upcycling initiative in Singapore, created with local craftsman Hakim Samat (@unusualfelines).
- From 14 April to 17 May 2026, customers can donate one used New Era cap in exchange for a S$10 in-store voucher with a minimum spend of S$25.
- Donated caps will be transformed into five upcycled tote bags, which will be given away via a social media giveaway in June.
The Cap Bar: Complimentary Customisation with Purchase
- On 18–19 April and 25–26 April 2026, shoppers who purchase a cap can head to The Cap Bar to personalise it on the spot.
- Guests can customise their caps with charms, beads and pins, with each piece completed in-store and taken home the same day.
Opening Weekend Highlights
- Grand Opening Weekend Voucher: First 30 customers daily from 17–19 April receive a S$20 voucher with a minimum spend of S$40.
- Exclusive Phone Strap GWP: From 14 April onwards, customers who spend S$40 in a single receipt will receive an exclusive New Era phone strap, while stocks last.
- Re:Cap Programme: The trade-in mechanic runs from 14 April–17 May. Receive a S$10 store voucher (min. spend S$25) with each donated cap.
New Era VivoCity is located at Lot #01-K32, 1 HarbourFront Walk, #01-208, VivoCity, Singapore 098585.
By Ann Li.
suavecartelmedia.com 