THE LEGENDARY ICE CREAM x REEBOK BOARD FLIP IS COMING BACK THIS MAY

Posted bysuavecartelmediaPosted inFASHION GANGTags:, , ,
Image courtesy of Sneaker Freaker
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Image courtesy of Kevin Romar
Image Courtesy of Sneaker Freaker
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Image courtesy of Shuttercock
Image courtesy of House of Heat
Image courtesy of House of Heat
Image courtesy of House of Heat
Image courtesy of House of Heat

The BBC Ice Cream Board Flip stands as a defining skate silhouette of the 2000s, conceived by Pharrell Williams and Nigo in partnership with Reebok . First released between 2005 and 2006, the model fused skate functionality with the bold, pastel-heavy aesthetic of early BBC Ice Cream, marking a pivotal moment where luxury streetwear intersected with skate culture.

Worn prominently by the Ice Cream skate team, including Terry Kennedy, the Board Flip cemented its place as both a cultural and stylistic artifact of its era. Now, two decades on, the silhouette is slated for a return in 2026.

By Ann Li.

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