Author Archives: suavecartelmedia

THE FIRST SINGAPORE WOMAN SELECTED FOR FJÄLLRÄVEN POLAR 2026

A Singaporean woman – Atikah Syarah Ismail, has been selected to take part in Fjällräven Polar 2026, becoming the first woman from Singapore to participate in the 300 km dog-sled expedition Fjällräven Polar. Fjällräven Polar is organised by Swedish outdoor brand Fjällräven, Fjällräven Polar is a 300-kilometre journey across the Arctic Circle. The expedition bringsContinue reading “THE FIRST SINGAPORE WOMAN SELECTED FOR FJÄLLRÄVEN POLAR 2026”

CONVERSE : LOVE, CHUCK

Converse launched its global Love, Chuck campaign, entrusting us with curating the Singapore chapter. From art direction and concept development to full production, we identified and collaborated with key creative talents to drive a narrative that positions Singapore as a distinctive creative voice. Client: Converse Campaign: Love, Chuck Location: Singapore Type: Production | Art DirectionContinue reading “CONVERSE : LOVE, CHUCK”

FROM JAKARTA TO NEW YORK CITY : AGELESS GALAXY : STAPLE NYC : NATIVE SHOE

Ageless Galaxy proudly announces the release of POD 021 Collection, a cultural handshake between Jakarta and New York City. This milestone marks a powerful collaboration with Jeff Staple, a global streetwear pioneer whose legacy has shaped the culture worldwide. What began as a call to action from Jeff Staple to bridge our two worlds evolvedContinue reading “FROM JAKARTA TO NEW YORK CITY : AGELESS GALAXY : STAPLE NYC : NATIVE SHOE”

BEHIND THE BRAND : SHOP WITH THE SISTERS : EP 11

In episode 11 of Behind the Brand, we interviewed the sister duo behind SWTS. This female-focused label began by selling preloved clothes during COVID lockdown and has since evolved into designing their own cut-and-sew collection. Can you tell us a little about the story behind “Shop With The Sisters” and how it all started? “ShopWithTheSisters”Continue reading “BEHIND THE BRAND : SHOP WITH THE SISTERS : EP 11”

PANDA SHUEN x COSMONAUTS

Global pop culture, streetwear, and lifestyle brand Cosmonauts is teaming up with prominent Malaysian culture influencer PandaShuen. The limited-edition drop merges their distinct worlds in a new collection celebrating street, car, and art culture. This collaboration bridges the gap between different subcultures, uniting them through a shared passion for style and creativity. The collection isContinue reading “PANDA SHUEN x COSMONAUTS”

SPEAKING WITH : EVAN LESSLER : ALPHANUMERIC 1998 + ADAPT CLOTHING

During the early 2000s, Singapore experienced its peak in the growth of various subcultures. These movements, including skateboarding, breakdancing, and underground music, first emerged in the late 1980s. It brought a vibrant and diverse cultural movement. Many millennials witnessed these scenes emerge and evolve, shaping the local youth culture and creating a lasting impact. SkateboardingContinue reading “SPEAKING WITH : EVAN LESSLER : ALPHANUMERIC 1998 + ADAPT CLOTHING”

BEHIND THE BRAND : MOON AND BEAM : EP 10

Our first encounter with Moon & Beam was at Sole Superior, where their aesthetic and visual merchandising stood out. They later became one of our vendors at the Hustlers Reunion and participated in the series of streetwear community meet-up, illustrating their active involvement and commitment to the local streetwear scene. What inspired the name “MoonContinue reading “BEHIND THE BRAND : MOON AND BEAM : EP 10”

: TOP 5 PICK : SKATE SHOP

Here’s our top 5 pick for skate shop. Local skate shops often serve as hubs for skateboarders to connect, share stories, and build a sense of community. By supporting these shops, you’re helping to maintain these valuable community spaces. Not like the larger sports departmental store, local skate shops often carry a curated selection ofContinue reading “: TOP 5 PICK : SKATE SHOP”