Founded in 1989 on Spring Street, NYC by James Jebbia, Mary Ann Fusco, and Eddie Cruz, Union is one of streetwear’s original pioneers. Expanding to Los Angeles in 1991, it became a cultural hub for rare imports and underground style. Now led by Chris Gibbs, Union cemented its legacy through landmark collaborations with Nike andContinue reading “THE STORY BEHIND LA RENOWNED SNEAKER STORE : UNION x FRAGMENT AIR JORDAN 1 RELEASE”
Author Archives: suavecartelmedia
G-SHOCK ICONIC RED SERIES : JUST IN TIME TO STYLE UP FOR CNY
Red doesn’t just represent G-Shock , it’s symbol of courage, energy and fortune, the ICONIC RED Series revives four iconic silhouettes in the shade that has shaped the brand’s identity across generations and continents. Designed with bio-based resin components for a lower environmental footprint, these watches move fluidly between street-style and statement-making, reflecting confidence, character,Continue reading “G-SHOCK ICONIC RED SERIES : JUST IN TIME TO STYLE UP FOR CNY”
: BEHIND THE BRAND : SOL AND OCEAN
Mel, once a bridal gown designer, walked away from the world of weddings and found her true calling in swimwear, inspired by her life as an avid surfer. Frustrated by bikini bottoms that wouldn’t stay put during wipeouts, she decided to create her own. That moment of necessity sparked the birth of Sol & Ocean.Continue reading “: BEHIND THE BRAND : SOL AND OCEAN”
BATTLE OF THE LEGAL FOXES : RENOWNED FOX RACING VS SINGAPORE’S FOX STREET WEAR
As we’ve seen globally, cases of copyright infringement and the rise of so-called “legal fakes” continue to surface. Supreme, for instance, has been locked in a long-running dispute with Supreme Italia, which used the brand’s name and logo while opening unauthorized stores in China. In Indonesia, confusion has similarly persisted between Polo Ralph Lauren andContinue reading “BATTLE OF THE LEGAL FOXES : RENOWNED FOX RACING VS SINGAPORE’S FOX STREET WEAR”
YO-CHI FROYO MAKING WAVES
Yo-Chi Frozen Yogurt & Acai marks the first international outpost of Australia’s cult self-serve chain. Located at Orchard Central, the froyo joint is known for its “create-your-own” concept, offering a wide range of frozen yogurt and acai flavours made with fresh ingredients, bringing a taste of its Australian following to Singapore. Since opening last August,Continue reading “YO-CHI FROYO MAKING WAVES”
MAISON KITSUNÉ x G-SHOCK GA-2110MK-5A
The MAISON KITSUNÉ collaboration harnesses the power of the mythical kitsune, an emblem of intelligence, adaptability, and good fortune in Japanese folklore. The GA-2110MK-5A is adorned with an earthy colour palette alongside subtle design cues that honour both the French-Japanese label and the eponymous legendary fox. Key design elements include: – Earth-toned beige and brownContinue reading “MAISON KITSUNÉ x G-SHOCK GA-2110MK-5A”
MAKE SINGAPORE CHEAP AGAIN : DA CAVE SNAPBACK CAP
Da Cave store is flipping the script with its MAGA-inspired snapback caps, dropping this month. A playful jab at rising mortgages, rental prices, and the ever-increasing cost of living in the city. Available only in store, 31st January 2026 from 1pm onwards. Not available online, limited pieces, first come first serve basis. No restock.
SPEAKING WITH : DREW GREER : NIKE WU TANG DUNK + ROC-A-FELLA AF1
Have you ever wondered how sneaker collaborations came to be, or which release first fused music, culture, and footwear into one? From Kanye’s groundbreaking partnership with adidas for Yeezy line, to the endless Travis Scott x Air Jordan drops, as well as iconic releases like Jeff Staple’s Pigeon SB Dunk and Patta’s Air Max 1,Continue reading “SPEAKING WITH : DREW GREER : NIKE WU TANG DUNK + ROC-A-FELLA AF1”
PARRA AND OTW BY VANS TEAM UP ONCE AGAIN : OLD SCHOOL 36
The OTW by Vans x Parra Old Skool 36 reworks the iconic Style 36 through Dutch artist Parra’s unmistakable visual language with all-over suede, saturated colors, custom wavy colorblocking, and asymmetric details that subtly distort the classic silhouette. Parra’s signature typography appears throughout, including on custom tongue labels, while cushioning underfoot delivers all-day comfort. FinishedContinue reading “PARRA AND OTW BY VANS TEAM UP ONCE AGAIN : OLD SCHOOL 36”
TAKE CONTROL OR CAUSE CHAOS : THE ADIDAS PREDATOR VS F50 ELITE
Ahead of the FIFA World Cup 2026™, the most anticipated sporting event in the world, adidas unleashes its most competitive football boot campaign yet: a head-to-head showdown between two legendary speed machines designed for contrasting playing styles. The ‘Born For Goals’ campaign pits the Predator Elite against the F50 Elite, giving players the ultimate choice:Continue reading “TAKE CONTROL OR CAUSE CHAOS : THE ADIDAS PREDATOR VS F50 ELITE”
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